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Brand24

Verified

Brand24 tracks mentions, sentiment, & AI visibility across web & social media. Review covers pricing, features, & workflows clearly.

4.7/5 editorial rating 934 upvotes
  • Main category: marketing
  • Subcategory: AI Social Media Assistant
  • Pricing: $199/month
  • Web
  • Mobile
  • Best For Monitoring brand mentions, sentiment analysis, and AI visibility across social media, news, forums, and search platforms in real time
  • Free Trial yes
  • Reviewed By Waleed Fayyaz
  • Last Updated April 28, 2026

Editorial note: ratings and verdicts on this page are internal editorial assessments, not third-party user review averages.

Brand24 - #1 AI Social Listening Tool

Brand24 Verdict

Brand24 provides strong value for businesses that need continuous brand monitoring, sentiment tracking, and reputation management. The pricing is justified for companies where online visibility directly affects customer trust and revenue. It suits marketing teams, agencies, PR teams, and growing brands. It is less suitable for freelancers or very small businesses because entry pricing starts relatively high.

What Is Brand24?

Brand24 is an AI-powered social listening and media monitoring platform that tracks online mentions across social media, blogs, forums, news sites, reviews, podcasts, and AI platforms. It helps users monitor brand reputation, competitor activity, campaign reach, and customer sentiment in one dashboard. Brand24 collects mentions from over 25 million online sources in real time.
The platform uses machine learning, NLP, and sentiment analysis models to classify mentions as positive, negative, or neutral while identifying spikes, anomalies, and trending topics. Features such as AI Sentiment Analysis, AI Events Detection, AI Brand Assistant, and AI visibility tracking across LLMs like ChatGPT and Gemini improve strategic monitoring and reporting.
In professional workflows, Brand24 functions as a monitoring and reporting layer for reputation management and digital marketing teams. Users apply it for crisis management, competitor benchmarking, influencer discovery, campaign tracking, and stakeholder reporting through PDF reports, email summaries, and exportable dashboards. It reduces manual tracking and improves response speed for online brand issues.

Review Summary

  • Performance Score A
  • Content Quality Produces reliable mention tracking, sentiment reporting, and visibility insights across multiple channels with strong real-time coverage
  • Interface Clean dashboard with filtering, reports, and AI summaries, though advanced workflows require some learning time
  • Ai Technology Machine learning, NLP, sentiment analysis, AI visibility tracking
  • Purpose Monitor brand mentions, sentiment, and online reputation across digital channels and AI platforms
  • Compatibility Web-based platform, mobile app, integrates with reporting systems and exports PDF, CSV, and email reports
  • Pricing Summary Subscription-based pricing starts at $199/month with higher tiers for more keywords, mentions, AI tools, and enterprise reporting

Brand24 Key Features

  • 1

    Real-time brand mention monitoring

  • 2

    AI sentiment analysis

  • 3

    AI Events Detection

  • 4

    AI Brand Assistant

  • 5

    Competitor benchmarking

  • 6

    Influencer and hashtag tracking

  • 7

    PDF and CSV reporting exports

Who Should Use Brand24?

Is Brand24 Worth It?

Brand24 is a paid product, so value depends on whether its features, performance, and workflow justify the cost.

Pros And Cons

Pros

  • Strong real-time monitoring across many sources
  • AI-powered sentiment and topic detection
  • Useful for agencies and PR teams
  • Good reporting and stakeholder sharing options

Cons

  • Higher starting price for small businesses
  • No permanent free plan
  • Advanced reporting mostly in higher tiers
  • Can be complex for first-time users

Brand24 Pricing

Individual

$199/month

  • 3 keywords,
  • 2K mentions/month,
  • 1 user,
  • updates every 12h

Team

$299/month

  • 7 keywords,
  • 10K mentions/month,
  • unlimited users,
  • hourly updates

Pro

$399/month

  • 12 keywords,
  • 40K mentions/month,
  • realtime updates,
  • AI Events Detection,
  • AI Brand Assistant

Business

$599/month

  • 25 keywords,
  • 100K mentions/month,
  • advanced reports,
  • unlimited AI Topics

Enterprise

$1499/month

  • custom keywords,
  • dedicated consulting,
  • advanced enterprise support

Frequently Asked Questions