Birch, formerly known as Revealbot, is a performance marketing automation platform that automates ad management and launches campaigns at scale.
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According to the Daily AI Tool experts, Birch AI powerful ad automation experience that removes the manual repetition from daily campaign management. The automated rules, launcher, and server-side tracking tools work well together and cover the full performance marketing workflow. With 15,000+ clients and $2B in annual ad spend managed, it is a proven tool. Birch delivers meaningful time savings for teams spending serious time on campaign management across multiple platforms.
Birch, formerly known as Revealbot, is a performance marketing automation platform that automates ad management, launches campaigns at scale, and improves conversion tracking across Meta, Google, TikTok, and Snapchat.
The platform uses automated rules and ready-made strategies to manage bids, budgets, and campaign actions. It also includes server-side tracking via Signals Gateway, creative insights, and a workflow canvas called Stage.
It is built for performance marketers, media buyers, and agencies who need to reduce manual ad management work without losing control.
Automated rules and strategies manage bids, budgets, and campaigns.
Launcher creates and scales campaigns across multiple ad accounts.
Stage is a workflow canvas for managing ad creation as a team.
Explorer provides deep campaign analysis.
Signals Gateway enables server-side tracking.
Post boosting automates the promotion of organic posts.
Custom and lookalike audience builder is available on Pro and above.
Birch is a paid product, so value depends on whether its features, performance, and workflow justify the cost.
$49/month
$99/month
Custom Pricing
It automates paid ad management across Meta, Google, TikTok, and Snapchat. The AI uses rules and strategies, and improves conversion tracking with server-side data.
Pricing is based on total monthly ad spend across all connected ad accounts. Plans start at $49/month and scale with spend. Overage fees apply if limits are exceeded on some tiers.
Yes, Birch offers a 14-day free trial with unlimited access to all features and no credit card required.
It is Birch's server-side tracking tool that uses first-party data to improve attribution accuracy. It doesn’t require hird-party cookies, leading to better ad algorithm performance.
Yes, subscriptions can be cancelled at any time from the billing page.
